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Saudia Cargo and Sports Logistics Forum Forge Strategic Partnership to Propel Sports Logistics
November 13, 2025News
Saudi Cargo, the leading national air cargo carrier, and the Sports Investment Forum (SIF), a prominent platform for specialized events and conferences in the sports sector, have signed a strategic Memorandum of Understanding (MoU). This partnership aims to elevate cargo and logistics services for the sports sector and enhance local content.
The MoU establishes a comprehensive framework for collaboration between the two parties, leveraging Saudia Cargo's extensive expertise in air freight solutions and the Forum's leading experience in organizing major sports events. This collaboration will ensure integrated logistical support for future events, activate joint promotional campaigns, and facilitate participation in relevant activities. The partnership seeks to exchange expertise and knowledge, and develop innovative logistical solutions that meet the growing demands of the sports sector, contributing to increased operational efficiency and fulfilling evolving customer expectations.
A key aspect of this agreement is the encouragement of strategic partnerships with external entities. Each party is committed to acting as a liaison to connect the other with relevant stakeholders, expanding networks and creating new opportunities within the sports ecosystem. Saudia Cargo will also share its expertise in the SIF's sessions and workshops, highlighting the pivotal role that logistics services play in supporting the success of sports events and tournaments, both locally and internationally.
Hashim Alsharif, Vice President of Strategy & Business Development at Saudia Cargo, commented: “This partnership represents a pivotal step towards strengthening the logistical infrastructure of the Kingdom's rapidly growing sports sector. We are delighted to offer specialized and secure solutions through our services, whether for transporting racing cars or sensitive sports equipment, leveraging our diverse fleet and the expertise of our crews. By working hand-in-hand with the SIF, we aim to develop high-quality services that support local content and contribute to achieving the ambitious goals of Vision 2030.”
Mr. Ibrahim Al-Bakri, CEO of the Sports Investment Forum, stated: “This partnership with Saudia Cargo is a powerful testament to our commitment to cultivating a truly holistic ecosystem for sports. We recognize that success extends beyond the spotlight of events and conferences; it's fundamentally built upon the robust infrastructure and seamless logistics that underpin every major sporting endeavor. Today's collaboration unlocks unprecedented potential, propelling the sports sector to new heights of professionalism and solidifying the Kingdom's standing as a premier global destination for sports investment and events, all in perfect alignment with the nation’s ambitious vision.”
A key aspect of this agreement is the encouragement of strategic partnerships with external entities. Each party is committed to acting as a liaison to connect the other with relevant stakeholders, expanding networks and creating new opportunities within the sports ecosystem. Saudia Cargo will also share its expertise in the SIF's sessions and workshops, highlighting the pivotal role that logistics services play in supporting the success of sports events and tournaments, both locally and internationally.
Hashim Alsharif, Vice President of Strategy & Business Development at Saudia Cargo, commented: “This partnership represents a pivotal step towards strengthening the logistical infrastructure of the Kingdom's rapidly growing sports sector. We are delighted to offer specialized and secure solutions through our services, whether for transporting racing cars or sensitive sports equipment, leveraging our diverse fleet and the expertise of our crews. By working hand-in-hand with the SIF, we aim to develop high-quality services that support local content and contribute to achieving the ambitious goals of Vision 2030.”
Mr. Ibrahim Al-Bakri, CEO of the Sports Investment Forum, stated: “This partnership with Saudia Cargo is a powerful testament to our commitment to cultivating a truly holistic ecosystem for sports. We recognize that success extends beyond the spotlight of events and conferences; it's fundamentally built upon the robust infrastructure and seamless logistics that underpin every major sporting endeavor. Today's collaboration unlocks unprecedented potential, propelling the sports sector to new heights of professionalism and solidifying the Kingdom's standing as a premier global destination for sports investment and events, all in perfect alignment with the nation’s ambitious vision.”